If you’re like us, you’ve lived a pretty normal life… and if you’re like us, then historically, well, ‘normal’ hasn’t been that awesome of an experience. Let’s face it:
- ‘Normal’ lounges through a dead-pan life, broke, overweight, and bored out of its skull.
- ‘Normal’ tolerates its job at best and utterly despises it at worst.
- ‘Normal’s job overruns its life, and mindless activity leeches every sacred drop of energy.
- ‘Normal’s friends flounder in debt and a scarcity mentality.
- ‘Normal’s relationships hang heavy with obligation.
- ‘Normal’ quits on its lifelong dreams and passions as soon as kids come along.
- ‘Normal’ is immobilized in the face of goals – if Normal even has goals.
- ‘Normal’ doesn’t even freakin’ move because of the perceived risk.
- ‘Normal’ lives half-awake. Under engaged. Normal sucks, man.

So, this is me (Josh), my wife Sarah, Piper (2 yrs), and Vienna (9 mo)... I admit up front - the kids' cuteness is totally the result of my wife.
This site is for people who’ve had it. Had it up to HERE.
My name is Joshua Gordon, and my sweet fam and I have decided to kick Normal to the gutter. We’ve decided we want more than what we see around us. Society is handing out plates piled high with steaming crap like the above list, and we’re supposed to say ‘Thanks’ ? Forget it. Starting from scratch, my family and I are rebuilding our life around 4 basic principles:
- Family first - every damn day.
- Obligation is not a valid reason for action.
- We only do things we truly want to do.
- We invest in the things we believe in.
If this resonates with you – hang out. Read some. Then read some more. Sign up to receive regular news on the NCF front. You can expect a eblast every week-ish. In said NCF newsletters, you’ll discover new allies, great resources, and have exclusive opportunities to influence the direction of the NCF movement.
Wanna Take the Tour?
Next Stop: The Be Awesome People Manifesto: The NCF Manifesto describes 6 central tenets that guide our family. They’re a work in progress – but a great second step in getting to know us! Jump here now.